Archive
Type: Resources
SERVSIG Teaching Resources
AMA SERVSIG has information on syllabi, textbooks and movie scenes
resourcesA History of Marketing
A podcast that explores the evolution of marketing theory and practice through interviews
resourcesBetter Marketing for a Better World
Teaching resources on the ways that marketing can enhance lives, support livelihoods, and strengthen society
resourcesCustomer Value ReportÂ
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resourcesResearch Productivity
The latest DocSIG Research Productivity Report, on institutions and authors, is now out
resources