Better Marketing for a Better World
Teaching resources on the ways that marketing can enhance lives, support livelihoods, and strengthen society
resourcesArchive
Type: Resources
Customer Value Report
The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice
resourcesResearch Productivity
The latest DocSIG Research Productivity Report, on institutions and authors, is now out
resourcesMarketing Emphasis Data
Vivek Astvansh and coauthors offer open access to a large dataset on firms' marketing orientation, capabilities and excellence
resourcesThe AMA Collegiate Mentorship Program
The program offers a unique opportunity to engage in meaningful mentorship relationships
resourcesAlpha Mu Alpha
Celebrate your students' achievement by nominating them into this marketing honor society
resources