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Type: Dialog

Marketing Practice Survey

Spend 5 minutes to help Kristina Medvedeva by filling out a survey on the role of academic research on the practice of marketing

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AAA News

The Lost History of the American Academy of Advertising

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Logistic Lexicons

Vivek Astvansh seeks dictionaries on orientations toward (1) supply chain/suppliers, (2) production/manufacturing/quality, and (3) logistics

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Psychological Distance

Natalina Zlatevska seeks unpublished studies on the effect of psychological distance on consumer behavior

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Word of Mouth

Thorsten Hennig-Thurau reflects on publishing an article on electronic word-of-mouth in 2004

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