AR in Marketing
Valter Vieira seeks papers, manuscripts, dissertations and unpublished documents on augmented reality in marketing for a meta-analysis
dialogArchive
Type: Dialog
Request for Unpublished Studies
Haroon Iqbal Maseeh and Charles Jebarajakirthy request unpublished work on two different topics: Masstige Consumption and Anti-Consumption
dialogMissing Person
Did you submit a chapter on the Indian Oil and Natural Gas Industry for the textbook Strategic Marketing: Creating Competitive Advantage? Drop John Ford a line.
dialogGreen Consumption Behaviour
Haroon Iqbal Maseeh seeks unpublished studies/working papers on green consumption behavior
dialogSales Force Job Satisfaction
Hossein Hashemi and Thomas Brashear Alejandro seek unpublished manuscripts on the topic
dialogGreen Purchases and Recycling
Clécio Araujo, Valter Vieira and Christopher Groening seek studies on perceived consumer effectiveness and environmental concern
dialogConsumer Privacy
Haroon Iqbal Maseeh is looking for unpublished studies or working papers on consumer privacy
dialogRetail & Pricing SIG
The new co-chairs of the AMA's Retail & Pricing SIG, Abhijit Guha and Stephanie Noble, announce their new leadership team
dialogLeadership and Customer Outcomes
Kris Lindsey Hall and Harrison B. Pugh seek unpublished studies including a leadership construct and a customer-related outcome
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