POSTING TYPE: Dialog
Author: Martin Heinberg

Call for un-submitted manuscripts on brand personality

Martin Heinberg and Wenxin Wang from the University of Leeds are looking for un-submitted manuscripts on brand personality, using the Aaker (1997) measure (or parts of it). The information will be kept confidential and will not be used for any other purpose other than inclusion in a meta-analysis.

Please send the manuscripts to m.heinberg@leeds.ac.uk.