Archive

Category: Special Interest

J Strat Mar

Journal of Strategic Marketing, 28(6)

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Jul 20, 2020

J Revenue Pricing Man

Journal of Revenue and Pricing Management, 19(4)

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Jul 20, 2020

J Prod Innovation Man

Journal of Product Innovation Management, 37(4)

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Jul 20, 2020

J Prod Brand Man

Journal of Product & Brand Management, 29(4)

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Jul 20, 2020

J Con Res

Journal of Consumer Research, 47(2)

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Jul 20, 2020

Intl J Retail Dist Man

International Journal of Retail & Distribution Management, 48(7)

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Jul 20, 2020

GENMAC Virtual Writing Retreat

Second Gender, Markets, and Consumers Event, 15:00 NZST (UTC+12) 21 Jul 2020

events

Jul 19, 2020

Pharmaceuticals, Marketing, and Society

Special issue of Journal of Public Policy & Marketing; Deadline 15 Jan 2021

revisits

Jul 19, 2020

RM SIG Award Winners

Rodrigo Helt and Sudipto Sarkar have won the AMA Relationship Marketing SIG's Doctoral Award Competition

awards

Jul 19, 2020

Rebranding at Quaker Oats

Joseph Miller, Mike Stanko and Mariam Diallo have written a case study around the Aunt Jemima brand

resources

Jul 19, 2020