INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Calls: Conferences

Author: David Mick

Announcing the TCR2021 Conference Tracks and Call for Track 1 Applications

The 2021 Transformative Consumer Research conference, hosted by the McIntire School of Commerce at the University of Virginia, will involve 25 varied tracks, now listed and described on the conference website:  https://tcr2021.mcintire.virginia.edu.   Also, consumer researchers are invited to review on the conference website the 13 Track 1 sessions which will be open to applications from September 15^th to November 1^st.  Questions can be directed to the conference co-chairs, David Mick and Rick Netemeyer, via tcr2021@virginia.edu.