Archive

Category: Marketing Strategy

Brand Purpose

Antecedents, Co-Creation, Outcomes, Special issue of the Journal: Journal of Product & Brand Management; 30 Nov 2025

calls-journals

Jul 2, 2025

Customer Value Report 

The 2025 report is now available from the Center for Customer-Based Execution and Strategy at Rice

resources

Jul 2, 2025

Mar Intell Planning

Marketing Intelligence & Planning, 43(5)

toc

Jun 28, 2025

Brand Camp 7

Obergurgl, Austria, 26-28 Mar 2026; Deadline 6 Oct

calls-conferences

Jun 25, 2025

J Strategic Mar

Journal of Strategic Marketing, 33(5)

toc

Jun 22, 2025

Acad Man J

Academy of Management Journal, 68(3)

toc

Jun 15, 2025

Bus Horizons

Business Horizons, 68(4)

toc

Jun 15, 2025

J Mar

Journal of Marketing, 89(4)

toc

Jun 15, 2025

J Prod Brand Man

Journal of Product & Brand Management, 34(5)

toc

Jun 15, 2025

Strat Man J

Strategic Management Journal, 46(7)

toc

Jun 15, 2025