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Category: Marketing Strategy

J Man

Journal of Management, 51(6)

toc

Marketing Emphasis Data

Vivek Astvansh and coauthors offer open access to a large dataset on firms' marketing orientation, capabilities and excellence

resources

H. Paul Root Award

Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz have won this award from the AMA and MSI

awards
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