Archive

Category: Marketing Strategy

NB&PL 2025

Research on National Brand & Private Label Marketing, SMU-Cox School of Business, 9-11 Jun 2025; Registration deadline 15 May

events

May 6, 2025

American Econ Rev

American Economic Review, 115(5)

toc

May 5, 2025

J Poli Econ

Journal of Political Economym 133(5)

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May 5, 2025

NIM Mar Intell Rev

NIM Marketing Intelligence Review, 17(1)

toc

May 5, 2025

Shelby D. Hunt/Harold H. Maynard Award

Bastian Kindermann, Daniel Wentzel, David Antons, and Torsten-Oliver Salge have won this award for their 2024 article in JM

awards

May 3, 2025

J Strat Mar

Journal of Strategic Marketing, 33(3)

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Apr 27, 2025

Acad Man Rev

Academy of Management Review, 50(2)

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Apr 21, 2025

Seminar on Marketing Strategy

The Marketing Science Institute doctoral seminar, Aug-Nov 2025

events

Apr 20, 2025

Acad Man J

Academy of Management Journal, 68(2)

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Apr 14, 2025

J Prod Brand Man

Journal of Product & Brand Management, 34(4)

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Apr 14, 2025