Navigating Google Analytics 4
This course is designed to help prepare you for changes in GA4. You will learn how to diligently migrate to the new property, save and store your historical data, navigate the new instance and have a general understanding of the data changes.
Course Outline
1.Meet the Instructor
2.What is GA4?
3.Evolution of Google Analytics
4.Features & Benefits of GA4
5.Terminology Changes
6.Preparing for Migration
7.Sunsetting Universal Analytics
8.How to Set Up GA4
9.Transferring Data
10.Navigation in GA4
11.Conversion Tracking
12.Exploration Reports
13.Custom Metrics
14.Machine Learning
15.Data Streams
16.Audience Tracking
17.Common Challenges of GA4
18.Q&A
19.What's Next?