Meet the Instructor

Before diving into the content, meet your instructor Jenny Munn.

Jenny Munn is a digital marketer with a deep specialty in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in a variety of industries. Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.

Watch the 1 minute video and then move on to the next lesson which look at the difference between on-page and off-page SEO.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources