Social Media & SEO

The last technique and concept to consider regarding off-page techniques is looking at how social media plays a role in SEO.

Social media is an extension of your brand and has to be considered as an extension of your site as well. Ensuring your social media is optimized for your keywords can only help increase your chances of getting found and pushing traffic from your social media platforms back to your website.

Watch the 11 minute video about social media and SEO before reviewing the final lesson on what’s next.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources