On-Page vs. Off-Page SEO

While this course will focus on off-page SEO techniques, it is first important to understand the difference between on-page and off-page SEO.

To gain an understanding of the difference and why both are important, watch the 7 minute video before moving on to the next section which will provide an overview and refresher for getting started with SEO.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources