Marketing Across Generations: Millennials and Gen Z

This course focuses on understanding the deeper motivations and perspectives of younger generations (Millennials and Gen Z) and how their generational lens shapes their consumer mindset.

Attendees will leave with a comprehensive grasp of these two key target audiences and explore ways to craft marketing that resonates, motivates, and moves younger generations. Focusing on building stronger relationships through understanding, this session will help attendees see generations as more than just labels or consumer categories.