Introduction to Backlinking Techniques

This next section will introduce backlinking and cover several backlinking techniques to help you optimize your off-page SEO.

Since not all techniques will be applicable to your situation, and it is not realistic to be able to implement all techniques at once, it will be important to consider your own situations as you go through this next section. To help you prioritize, you can utilize the SEO Execution Priority Timeline Tool Template.

To get started, watch this 12 minute video introduction and then move on to the next lesson for the first technique.


Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources