The first technique is internal linking.
Internal linking connects the different pages of your website together, directing visitors to other pages and content on your website that might also be relevant or interest them. Not only does this help promote your own content, but it helps search engines crawl and index your website and understand what pages are the most important.
Watch this 2 minute video on internal linking before moving on to the next lesson.
Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: · Learn how your site is doing from an off-page perspective compared to your competitors · Understand activities you can do to get effectively, legitimate backlinks to your site and content · Learn about free, low-cost, and premium tools and resources