Help a Reporter Out (HARO)

The next technique is using a system called HARO, or Help a Reporter Out.

Journalists are often looking for experts in different topics, and HARO is a platform that helps connect journalists to you, the expert. With many factors to consider including the demand for knowledge on your industry, your time and energy, HARO may not be a good fit for everyone, but it is an option to check out.

Watch the 5 minute video on HARO and then move on to the next lesson.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources