Equity seeks to ensure fair treatment, equality of opportunity and fairness in access to information and resources for all.

Equity is most often the aspect of DEI where people get confused mixing up equity with equality. In the following video, Misty uses a version of a viral image of individuals at a sporting event to explain the difference between equality, equity, and justice. While listening to the difference, consider what actions you are taking in your marketing efforts to move toward being more equal, equitable, and ultimately providing justice for your audience.

Watch the 5-minute video on equity before moving on to the next lesson.


original image source unknown, citing from Co, L. L. (2015, September 22). Equality vs equity vs justice. LinkedIn. Retrieved March 21, 2023, from https://www.linkedin.com/pulse/quote-day-lara-lerissa-co/