The next step in conducting a social media audit is considering your employee advocacy.
While engagement is often looked externally at clients and consumers, don’t forget about your employees. If your employees are on social media, what are they saying, and are they being good advocates for your brand? Employee advocacy isn’t about policing your staff, but if you create the right environment and provide guidance, your employees can become your biggest champions.
Watch the 8-minute video on employee advocacy before moving on to the next lesson.
A social media audit is the process of reviewing your business’ social media activity to assess growth and engagement opportunities - and what can be done to improve your overall presence.It’s an important activity which you should be doing annually at a minimum to keep up with the latest platform trends and algorithm changes. In this workshop, you will learn how to go about conducting an audit of your social media marketing. You will learn about how to review and optimize your social media profiles, how to assess your content strategy, and how to analyze your growth tactics. We will also review whether you are generating enough conversions on your landing pages and discuss social media click-though journeys. During the workshop, you will be provided with a checklist of questions to run through which can also be applied to both your own, and competitor brands. This will provide you with fresh inspiration and opportunities to benchmark your own engagement metrics against theirs. This workshop is for mid-level marketing generalists and social media managers who want to fine-tune their social media output. Key Takeaways