Diversity is the representation of our varied identities and differences collectively and as individuals.

While race and ethnicity are two of the most often identifiers people jump to when considering diversity, there are infinitely more characteristics it can relate to. Diversity can be truly anything that identifies you differently from another. In the following video, Misty will walk through the diversity wheel which shows examples of this across many different contexts. As you listen to the examples, consider just how diverse you are as an individual as well as the true extent of diversity represented in the audience you market to.

Watch the 6-minute video on diversity before moving on to the next lesson.

Diversity Wheel image source adapted from: Loden, Marily & Rosener, July, “Workforce America! Managing Employee Diversity as a Vital Resource,” McGraw-Hill Professional Publishing, 1990.