Digital PR

The next technique is digital PR.

Considering public relations practices and how they can be applied digitally can help you increase your opportunity to get backlinks. Considering the press cycle in terms of what’s trending and how you can “newsjack” the system can also help increase your chances of getting press mentions as an opportunity for backlinks.

Watch the 9 minute video on digital PR before moving to the next lesson.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources