Create Content that Gets Links

The next technique is creating content that gets links.

While it can take time to get links both organically and through outreach, it is important to ensure you are creating content that is valuable and people are both willing and want to link to. Make sure your content is demonstrating the qualities of expertise, authoritativeness and trust talked about earlier to ensure you are providing benefit that will make people want to share and link to it.

Watch this 6 minute video on creating content that gets links and then move on to the next lesson.

Course Overview

Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.

In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: ·       Learn how your site is doing from an off-page perspective compared to your competitors ·       Understand activities you can do to get effectively, legitimate backlinks to your site and content ·       Learn about free, low-cost, and premium tools and resources