Consider your Social Media Strategy

Before jumping into the work of conducting an audit, it is important to consider your social media strategy.

Do you know why you are using social media?
What are your social media goals?

If you don’t have answers to these questions, gathering data won’t help you determine if you are meeting your objectives and what is and what isn’t working. Determine what you want to achieve first and spend time reviewing or creating your social media strategy to ensure it aligns with your business goals.

Watch this 10-minute video on social media strategy, and then in the next section we will walk through the various steps of conducting a social media audit.

Course Overview

A social media audit is the process of reviewing your business’ social media activity to assess growth and engagement opportunities - and what can be done to improve your overall presence.

It’s an important activity which you should be doing annually at a minimum to keep up with the latest platform trends and algorithm changes. In this workshop, you will learn how to go about conducting an audit of your social media marketing. You will learn about how to review and optimize your social media profiles, how to assess your content strategy, and how to analyze your growth tactics. We will also review whether you are generating enough conversions on your landing pages and discuss social media click-though journeys. During the workshop, you will be provided with a checklist of questions to run through which can also be applied to both your own, and competitor brands. This will provide you with fresh inspiration and opportunities to benchmark your own engagement metrics against theirs. This workshop is for mid-level marketing generalists and social media managers who want to fine-tune their social media output. Key Takeaways
  1. Learn how to audit your social media setup
  2. Understand how to audit and evaluate your social media content including imagery, tone of voice and consistency
  3. Learn how to analyze content performance to seek new opportunities
  4. Discover how to audit competitor brands (and how to decide which “competitors” are worth spending time and effort reviewing)
  5. Understand how to optimize your social media marketing based on your audit findings