The next technique is analyzing your competitor’s backlinks.
Now that you know where your backlinks are coming from, do you know where your competitors are getting them from? There are tools available to help you gather this information and gain an insight into what your competition is doing. This information can help inform your strategy to see if there are new partnerships or contacts you should be reaching out to, or on the flip side if there are ones you shouldn’t waste your time on.
Watch this 2 minute video on analyzing your competitor backlinks and then move on to the next lesson.
Most marketers focus their SEO activities on keywords, content, and on-page optimization. However, that only accounts for 50% of what contributes to SEO. What happens away from your site is just as important as what you do on your site.In this training, we’ll explore the other half of SEO: off-page optimization. In this 3-hour fundamentals session, you’ll learn about backlinks, social SEO, digital PR, linkbuilding, and how overall brand reputation contributes to maintaining and growing results. Key Takeaways: · Learn how your site is doing from an off-page perspective compared to your competitors · Understand activities you can do to get effectively, legitimate backlinks to your site and content · Learn about free, low-cost, and premium tools and resources