Companies use interactive marketing and various technology-based interactive tools to help with their marketing and communication strategies and thus to improve their performance and bottom line. However, the application of interactive marketing tools might extend beyond these “more conventional” fields of application and can be broadened to include services and societal and well-being related outcomes as well.
The IMRC in 2021 included presentations that looked beyond the current use and applications of interactive marketing and identified new challenges for interactive marketing. The theoretical frameworks and analytical tools included in those presentations provided new directions to tackle new research questions emerging in new contexts to create knowledge and subsequent value for multiple stakeholders.
We now would like to invite those authors to submit their manuscripts based on the IMRC 2021 presentations to the Journal of Interactive Marketing Special Issue, “Interactive Marketing 2.0: Expanding the Boundaries of Interactive Marketing.”
Submissions open: August 15, 2022
Submissions deadline: December 31, 2022
Submit via ScholarOne Manuscripts
Please select “Special Issue Submission” as the manuscript type and indicate that your submission is for the IMRC 2021 special issue in the submission questions.
Special Issue Guest Co-Editors
Professor of Marketing, Fordham University
Yves van Vaerenbergh
Professor of Marketing, KU Leuven