Looking for a fresh perspective? These keynote sessions from the April 2026 Marketing in Higher Education Virtual Conference examine two topics at the heart of higher ed marketing today: building belief in your institution and elevating marketing’s leadership. Watch for ideas, insights and inspiration you can bring back to your team and join us at the 2026 AMA Symposium for the Marketing of Higher Education in November 2026 for more!
In an Age of Doubt, Build Belief: How Higher Ed Marketing Can Strengthen Trust, Distinction, and Demand
R. Ethan Braden, Vice President and Chief Marketing and Communications Officer, Texas A&M University
Indispensable: The New Architecture of Marketing Leadership in Higher Ed
Bill Campbell, Vice President of Operations & Communications, Chatham University
Jenny Petty, Vice President Industry Relations and Advisory Services,
SimpsonScarborough
What’s Next for Higher Ed Marketers
Join us at the 2026 AMA Symposium for the Marketing of Higher Education in Greater Denver, CO, this November. This is your space to get inspired by peer-reviewed content that works, explore partnerships with solution providers, and connect with a community that truly gets what you do!