Shape the Future of Higher Ed Marketing
For over 30 years, the AMA Symposium for the Marketing of Higher Education has shaped the future of higher ed marketing with a peer-reviewed program that refines strategy, strengthens institutional reputation, and supports long-term financial health. Beyond the sessions, it’s a collaborative space where ideas turn into action and innovation fuels progress.
Why the Symposium Stands Out
Peer-Reviewed Content
A committee of your peers reviews programming to ensure you receive the most relevant and impactful learning experiences.
Intentional Collaboration
Connect with higher ed marketers in a collaborative space where shared experiences, fresh insights, and genuine connections become a lasting professional support network.
Interactive Workshops
Concentrated, high-impact workshops focused on today’s most pressing trends! Blend hands-on learning and peer-reviewed sessions to equip you with actionable techniques that elevate your marketing strategy.
Solution Providers
No event has more higher ed solution providers in one place. Explore an expansive exhibit hall to connect with top companies and discover innovative solutions that would significantly enhance your institution’s impact.
Pricing
Registration opens soon!
Members
Early-Bird (through Oct. 5): $1,339
Standard (after Oct. 5): $1,539
Non-Members
Early-Bird (through Oct. 5): $1,639
Standard (after Oct. 5): $1,839
Attending as a Group? Save 15%
Register 3+ attendees and save 15%—bringing the conference price to as low as $1,138 per person!
Maximize Your Investment
Joining AMA and registering at the member rate costs less than paying the non-member conference fee alone. Become an AMA member.
2026 Co-Chairs
Vice President, Industry Relations & Advisory Services
SimpsonScarborough
Vice President of Operations, Marketing, and Communications
Chatham University
AMA Event Policies
Event Location
Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard
Aurora, Colorado, USA, 80019
Phone: 1-720-452-6900
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ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.