Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Is there another way?
Bernie Jaworski is an award-winning marketing scholar and as a practitioner has helped to lead transformations of marketing at Fortune 500 firms, and Bob Lurie has worked with CEOs and GMs worldwide in nearly every sector to create successful growth strategies. They are also the authors of The Organic Growth Playbook which is a part of the AMA 7 Big Problems of Marketing book series. In these books professionals, academics and thought leaders explore a new set of organizing and actionable principles for the twenty-first-century marketer.
In this author Q&A, organized in partnership with Emerald Publishing, Bernie and Bob outline their proven system for accelerating – or even doubling – growth, a system that has been adopted by a host of Fortune 500 firms.
Got a question for Bernie and Bob? You’ll be able to submit your questions during the event, but if you can’t wait you can submit it here.