Most marketers believe their marketing is working. But as operations scale, what once felt effective becomes harder to sustain. In new research with the American Marketing Association, Epsilon found a clear gap: marketers who use identity resolution report higher confidence in their ability to identify audiences, deliver personalized experiences and measure results than those who don’t. Non-identity users still believe they can be effective overall, but that belief starts to unravel when they look more closely at how their marketing actually performs.
In this webinar, we’ll break down where performance starts to diverge and what it takes to create greater clarity and alignment across marketing.
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
Key Takeaways
- A data-driven look at how marketers using identity resolution outperform those who don’t
- The biggest roadblocks marketers face when using identity resolution and how to overcome them
- The tools, platforms and data strategies marketers are using to deliver more connected moments
Edina Kalamperovic
SVP, Growth & Client Strategy, EpsilonEdina architects go-to-market systems across digital media, marketing technology, data and retail media that turn strategy into customer growth for retail, CPG, travel, restaurants and financial services, cutting through noise to put brands closer to their customers.
Lily Yao
Vice President, Marketing, American Marketing AssociationLily is a business leader who appreciates the value and power of a community. As the VP of Marketing, Lily is committed to expanding the global reach of the AMA community across industries, disciplines, and interests. She is responsible for creating the vision and strategy to elevate AMA’s brand in the marketplace through high-impact marketing campaigns and efficient marketing operations.
Before joining the AMA, Lily held marketing leadership positions at Fortune 500 companies such as Hasbro, NBCUniversal and startups such as theSkimm. She is passionate about motivating and collaborating with others to achieve success.
