Artificial intelligence is rapidly reshaping the marketing profession, creating new opportunities to accelerate content creation, uncover insights, improve productivity, and deliver more personalized customer experiences. But while AI is changing how work gets done, it is also reinforcing the importance of uniquely human capabilities such as strategy, creativity, critical thinking, and customer understanding.
In this session, Microsoft Global Marketing Director Mary Ann Anderson will explore how marketing organizations are moving beyond AI experimentation and beginning to build AI-ready teams, processes, and workflows.
Attendees will gain practical insights into where AI is delivering value today, what challenges organizations face when scaling adoption, and the skills and leadership approaches that will help marketers thrive in an AI-powered future. Whether your organization is just beginning its AI journey or looking to expand existing initiatives, this session will provide actionable perspectives on balancing innovation with responsible adoption while preparing for the next generation of marketing work.
Key Takeaways:
- Understand how AI is transforming marketing roles and workflows.
- Learn where organizations are finding meaningful value from AI today.
- Explore the skills and capabilities marketers need for the future.
- Discover practical approaches for building an AI-ready marketing organization.
- Understand the enduring role of human creativity, judgment, and customer insight in an AI-powered world.
This webinar airs at 1 PM CT and will be available on-demand for six months after airing.
Mary Ann Anderson
Global Marketing Director, Microsoft CorporationMary Ann Anderson is Microsoft’s Global Marketing Director for the Dell partnership, leading worldwide marketing strategy and go-to-market execution. She connects customer insights, product priorities, and the partner ecosystem to help commercial organizations modernize securely and embrace AI-ready PCs and hybrid AI. With more than 25 years at Microsoft, Mary Ann brings deep expertise in Windows Commercial and Security Marketing. She transformed Windows Commercial marketing through customer-centric campaigns and led cross-company Security Marketing efforts to share the progress and proven practices of Microsoft’s Secure Future Initiative with customers. Known for her curiosity-driven and inclusive leadership, Mary Ann builds enduring partnerships that create new possibilities and drive sustained growth.
