Whether you consider the inception of NIL, the impact of COVID-19 and remote learning, or the rising cost of student loans, the higher education landscape has been through it in the last decade. Higher education marketers have quite the feat to keep their universities on top.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore higher education marketing to discuss the challenges and how they have had to adapt, as well as look at what’s ahead with the changing generations and marketing trends.
This Webinar is Exclusively for AMA Members
Speakers
Mathew Joseph
NuStar Distinguished Professor of Marketing, St. Mary’s University
Atefeh Yazdanparast
Associate Professor, School of Business, Clark University
Carrie Phillips
Chief Communications and Marketing Officer, University of Arkansas, Little Rock
Matt Weingarden
Executive Vice President, Communities and Journals, American Marketing Association
Moderator