Omnichannel used to be a coordination challenge. Today it’s a moving target. AI is rewriting how customers discover and engage with brands. Third-party cookies are gone. Privacy regulations are tightening while personalization expectations keep rising. Marketers who have spent years building connected customer journeys are finding that the strategies they worked hard to get right are already being disrupted — and the next set of answers isn’t obvious yet.
In this members-only webinar, academic researchers and industry practitioners will explore what it takes to build and evolve an omnichannel strategy in a landscape that won’t hold still. The conversation will move from the challenges practitioners are navigating today — measurement gaps, channel investment decisions, organizational alignment — to the questions that will define omnichannel marketing in the years ahead, including the role of AI, the future of identity resolution, and how to lead through uncertainty without waiting for perfect data. Attendees will leave with sharper frameworks for the decisions they’re already facing and a clearer view of where to focus next.
Registering for the first time? Fill out your information.
Already registered for Members Only Webinar? If you’ve forgotten your confirmation number click “Forgot Confirmation Number.” After inputting this number, click “Next” to select the new sessions you would like to register for. The calendar invites will appear in the “Add to Calendar” button after submitting your updated registration.
This Training is Exclusively for AMA Members
Speakers
Markus Giesler
Professor of Marketing, York University
Bennie F. Johnson
CEO, American Marketing Association
(Moderator)