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Preparing for the AI Revolution: How Marketing Executives Should Focus on Generative AI Adoption

Free webinar brought to you by Lightricks

Generative AI is transforming marketing, but not all team members are on board. This webinar, based on the AMA x Lightricks “State of Generative AI in Marketing” report, reveals why executives must take the lead in providing training, addressing ethical concerns, and fostering a culture of confident AI usage.

This webinar airs at 12 PM CT and will be on-demand for 6 months after airing.

Corbett Drummey

Vice President, Brand Collaboration, Lightricks

Corbett Drummey is Vice President, Brand Collaborations at Lightricks, which pioneers innovative AI photo and video editing technology. Corbett drives strategic partnerships between Lightricks and brands, leveraging technology to enhance and accelerate marketing and advertising campaigns. He also oversees strategic marketing for Lightricks’ AI-powered storytelling platform, LTX Studio. 

Corbett was co-founder and CEO of Popular Pays, the industry-leading software company that connected brands with creators, enabling an agile approach to advertising, which was acquired by Lightricks in March 2022. Corbett made the 2018 Forbes 30 Under 30 in marketing and advertising and is an alumnus of Y Combinator (W15).

 

Preparing for the AI Revolution: How Marketing Executives Should Focus on Generative AI Adoption

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