Artificial intelligence is rapidly transforming the marketing profession, changing how campaigns are developed, content is created, data is analyzed, and customer experiences are personalized. As employers increasingly expect graduates to understand how to work alongside AI, marketing programs face a growing need to evolve.
In this webinar, we’ll explore practical strategies for modernizing the marketing curriculum without starting from scratch. We’ll discuss the AI skills today’s students need, where AI naturally fits into existing courses, and how faculty can prepare graduates to think critically, use AI responsibly, and create value in an AI-first workplace.
Participants will leave with actionable ideas, real-world examples, and a framework for integrating AI into marketing education.
This Webinar airs at 12 PM CST and will be available on-demand for six months after airing.
Mark McNeilly
Professor of the Practice, UNC Kenan-Flagler Business SchoolMark McNeilly is Professor of the Practice at the UNC Kenan-Flagler Business School and Chair of the Provost’s AI Committee at the University of North Carolina at Chapel Hill. A former executive with IBM and Lenovo, he brings deep experience in strategy, marketing, organizational leadership, and technology adoption. McNeilly is the author of three books published by Oxford University Press and has been featured on the BBC, CNBC, C-SPAN, and the History Channel. He also serves as an advisor to QuantHub and writes the AI-focused newsletter “Mimir’s Well,” where he explores the educational, organizational, and societal applications and implications of artificial intelligence.
