Master the Repeatable Events Formula and Drive Engagement with your Target Audience

This free event is now available for on-demand registration and access through December 17, 2025. Once registered, the on-demand content will become available.

Success in event planning comes from strategic methodology, not chance. In this exclusive webinar, AMA and Cvent unveil the blueprint behind consistently successful events through the Repeatable Events Formula. We’ll showcase real-world examples from industry leaders who have mastered the art of replicable excellence, demonstrating how systematic approaches transform one-time successes into predictable wins.

Whether you’re managing annual conferences, recurring corporate gatherings, or regular customer events, you’ll see firsthand how implementing a repeatable formula becomes the difference-maker in sustainable event success.

Register today and gain actionable strategies, time-saving templates, and proven methodologies that will revolutionize your approach to event planning.

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Brooke Gracey

Director, Demand Generation , Cvent

Brooke has worked in Event Tech at Cvent for 13 years and was working in Event Apps when they were introduced to events and helped Event Professionals realize the power of tech within their events. She is obsessed with emerging tech – ever since she was a kid and has continued that passion into adulthood bringing innovated tech like VR to our Marketing strategies. AI is currently her new obsession! She has a passion for technology and finding new ways to engage audiences. Lead the team that created the Cvent podcast How Great Events Happen, which placed in the top 1% of all iTunes podcasts within its first year and became a crucial part of Cvent’s marketing mix Her broad background in Marketing, Sales, and Customer Support gives her a valuable understanding of how cross-functional teams work together to reach revenue goals and build pipeline