This free event is now available for on-demand registration and access through August 13, 2025. Once registered, the on-demand content will become available.
Are your marketing automation workflows truly driving results, or are they stuck in surface-level tactics? With 75% of companies planning to increase their marketing automation budgets in 2025, mastering advanced strategies is no longer optional—it’s essential. In this advanced-level webinar, we’ll dive into the “B2B State of Marketing Automation” report by Ascend2, uncovering trends, challenges, and untapped opportunities that will define 2025. From multi-channel customer journey orchestration to AI-driven optimization, this session will provide actionable strategies and practical frameworks to elevate your automation success.
Key Takeaways
- The Hits: Explore trends like AI-powered predictive scoring and increased data quality.
- The Misses: Identify pitfalls such as underutilized features and misaligned workflows.
- The Opportunities: Unlock the full potential of predictive analytics and advanced segmentation.
Kat Geivett
Head of Demand Generation, Act-On Software
Jennifer Blanco
Head of Customer Marketing, Act-On Software