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Leading with AI in Marketing and the Tools to Succeed

Join us on February 25th with a 90-minute virtual gathering that promises to be an insightful exploration into the intersection of artificial intelligence and marketing and a conversation about the tools that drive efficiency in both areas.

Kicking off the event, our distinguished thought leader will take the stage for an engaging 30-minute presentation, offering invaluable insights and strategies on leveraging AI in marketing practices. Attend to gain a deeper understanding of how AI is reshaping the marketing landscape and discover actionable tactics and tools to stay ahead in the industry.

Following the thought-provoking keynote, three esteemed sponsors will showcase their cutting-edge AI products through dynamic 20-minute product demos. Explore firsthand how these solutions are changing marketing strategies, driving efficiency, and enhancing customer engagement.

Don’t miss this unique opportunity to immerse yourself in the world of AI-powered marketing and gain a competitive edge in today’s dynamic business environment. Join us to unlock the limitless potential of artificial intelligence for your marketing endeavors.

This demo day airs at 12PM CT and will be available on-demand for six months after airing.

Thought Leader - Real Intelligence on AI: Trends, Evolution, and Real-World Applications

In today’s rapidly evolving digital landscape, artificial intelligence (AI) is revolutionizing the way businesses approach marketing. Hear from Tom Gores as he delves into the latest industry trends, showcasing how AI technology has evolved and is now being leveraged by major corporations like GE HealthCare to enhance their digital marketing strategies. Attendees will gain insights into the transformative impact of AI on workflows, content supply chain, and data-driven decision-making. Concepts from modern thought leaders and real-world use cases will be highlighted to demonstrate the practical applications and benefits of AI in digital marketing.

Tom Gores

Director, Product - Digital Experience Optimization, GE Healthcare

Create Studio-Quality Videos in Minutes with PlayPlay’s AI Video Creation Platform

Struggling to keep up with video demand in 2025? Say goodbye to video production bottlenecks — PlayPlay’s AI empowers global teams to create high-quality videos in minutes, transforming any message into a captivating story.

Join us this February 25th to unlock the power of AI video creation for your team.

You’ll discover how to:

  • Produce Videos Faster: See how PlayPlay’s AI-driven tools cut editing time to mere minutes. 
  • Boost Viewer Engagement: Go beyond basic editing with features that captivate your audience and boost results.
  • Ensure Brand Consistency: Keep your videos polished and on-brand effortlessly.
  • Experience AI in Action: Watch a live demo of PlayPlay’s platform and learn how it can elevate your video strategy in 2025

Don’t miss this chance to transform your video strategy. Save your spot now and step into a new era of effortless, high-impact video marketing content!

Christopher Williams

Marketing Communications Advisor, PlayPlay

Session 2: Session details coming soon!

Find the Perfect Content for Every Campaign in Seconds with Canto’s AI Visual Search

Digging through your library of digital assets to find the perfect content for your campaign can be overwhelming. Relying solely on existing metadata often results in inefficiencies and frustration, not to mention the massive time and labor involved in tagging and keywording all your content. Enter Canto’s AI Visual Search, a game-changer in content discovery, allowing you to instantly locate the perfect video clips or image for every campaign in seconds, no matter how vast your content library is.

Canto’s AI Visual Search utilizes advanced computer vision and machine learning to analyze visual elements within images and videos, surpassing the limitations of traditional metadata. This technology enables rapid identification of specific content across your entire content library, ensuring seamless and efficient content and creative workflows.

In this demo, we’ll show you how AI Visual Search: – Enables effortless content discovery: Locate specific images and video clips in seconds, without exhaustive tagging. – Enhances ROI: Extract maximum value from every asset, significantly boosting return on investment. – Maximizes efficiency: Reduces reliance on incomplete tags and metadata, freeing up your team’s time to create impactful content and get back to the business of being creative.

Ariana Keil

Sr. Growth Marketing Manager, North America, Canto

Brian Athey

Solutions Engineer, Canto

Tom Gores

Director, Product - Digital Experience Optimization, GE Healthcare

Tom is a next-gen digital leader – a true hybrid with a track record that blends ecommerce, digital marketing, and IT experience. He was instrumental in building the experimentation culture at Kohl’s and played a key role in the company’s IT transformation. At GE HealthCare, Tom took the reins of a dynamic team of product managers, modernizing web optimization strategies. Over the past four years, he’s been at the forefront of driving digital transformation in the B2B space, leading the charge through GE HealthCare’s bold evolution post-split from General Electric. With a keen eye for innovation and AI-driven solutions, Tom thrives on turning complex challenges into seamless, data-powered successes. Driving positive organizational change is part of his DNA.

Christopher Williams

Marketing Communications Advisor, PlayPlay

Chris is a Marketing Communications Advisor at PlayPlay, the leading video creation platform that empowers brands like CVS Health, IBM, and L’Oréal to craft high-quality videos effortlessly. Based in Paris, Chris works closely with clients to design and implement impactful video strategies that drive engagement across marketing, communications, and social media initiatives. With a background in business development and video content, Chris brings a unique blend of creative expertise and strategic insight to his work. His passion lies in helping organizations transform compelling stories into videos that resonate with diverse audiences.

Ariana Keil

Sr. Growth Marketing Manager, North America, Canto

Ariana Keil is Growth Marketing Manager, North America for Canto. A seasoned marketing leader with over a decade of experience in strategic branding, digital marketing, and customer engagement, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey. With a strong background in the software, agency, and finance sectors, she is passionate about harnessing the power of content to drive revenue.

Brian Athey

Solutions Engineer, Canto

As a Solutions Engineer at Canto, Brian leverages technical expertise and project management skills to provide customized solutions to Canto’s customers across various industries. With over 6 years of experience in designing, building, and delivering SaaS products for higher education, data analytics, and digital asset management, Brian currently oversees Canto’s RFP, RFI, and Security Questionnaire submissions. He prides himself in developing tailored solutions and proposals and manages the implementation process of Canto’s DAM for customers, from installation to deployment. He is passionate about delivering quality solutions that meet customer expectations and enhance their business outcomes.

 

Leading with AI in Marketing and the Tools to Succeed

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