Ethical marketing is critical, especially when consumer trust and corporate responsibility are paramount. As marketers, we not only serve organizations but act as a steward of society in creating and facilitating the transactions and experiences that drive the greater economy.
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore the role of marketers in fostering and maintaining integrity, embracing ethical values and above all, avoiding harmful actions or omissions. Join us as we dive into discussions on the ethical marketing norms and values of today’s world.
This Webinar is Exclusively for AMA Members
Bennie F. Johnson
CEO, American Marketing Association
Professor of Marketing, Messiah University
Brand and Content Strategy Consultant, Appropriate, Inc.
VP Global Communications, Diversity & Inclusion/Corporate Social Responsibility, Nielsen
Young Mi Park
Lecturer, Columbia University, Senior Vice President, Starnex Co., Ltd.