This free event is now available for on-demand registration and access through April 6, 2027. Once registered, the on-demand content will become available.
From AI-driven search to content creation and changing buyer behavior, emerging trends are changing how consumers discover and choose brands. As marketing practices quickly change, ensuring students are aware of these industry trends is essential to preparing the next generation of marketing leaders.
Join our panel of industry experts as they break down the key trends reshaping the market and how educators can bring these real-world shifts directly into the classroom.
Jeff Larson, Ph.D.
Professor of Marketing, Brigham Young UniversityLarson is a professor of marketing at Brigham Young University, where he has taught courses in marketing research, digital marketing, and marketing analytics since 2007. He earned his master’s degree in applied economics and his Ph.D. in marketing from the Wharton School of Business at the University of Pennsylvania. He is an author of Digital Marketing Essentials, a top-selling digital marketing textbook.
Scott Cowley, Ph.D.
Director of the Digital Marketing Program, Western Michigan UniversityDr. Scott Cowley is the Stan Lucas Associate Professor of Marketing at Western Michigan University, director of WMU’s digital marketing program, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era.” Scott has won multiple national awards for teaching excellence, curriculum innovation, student case competition coaching, and marketing education-related research. As a researcher and speaker, his work frequently focuses on digital marketing strategy and the evolution of marketing career preparation.
Nick Mattar, MBA
Marketing Faculty, Wayne State UniversityNick began his journey in content marketing in high school, experimenting with his Myspace profile. Today, he teaches digital marketing at Wayne State University in Detroit and also has his own marketing consulting business. He holds an MBA from Wayne State University and a bachelor’s degree in English and Communications from the University of Michigan. Based in Southeast Michigan with his wife and two sons, Nick enjoys basketball and regularly shares digital marketing insights through his blog.
About Stukent
Stukent provides cutting-edge courseware and real-world Simternships that help marketing educators connect classroom learning with practical experience. In a Simternship, students take on realistic marketing roles, complete job-like tasks, and build career-ready skills. Many have also highlighted their Simternship experience on resumes and in interviews to help stand out when pursuing internships and jobs.