From AI-driven search to content creation and changing buyer behavior, emerging trends are changing how consumers discover and choose brands. As marketing practices quickly change, ensuring students are aware of these industry trends is essential to preparing the next generation of marketing leaders.
Join our panel of industry experts as they break down the key trends reshaping the market and how educators can bring these real-world shifts directly into the classroom.
This webinar airs at 12 PM CT and will be available for six months after airing.
Scott Cowley, Ph.D.
Stan Lucas Associate Professor of Marketing and Director of Digital Marketing, Western Michigan UniversityDr. Scott Cowley is the Stan Lucas Associate Professor of Marketing at Western Michigan University, director of WMU’s digital marketing program, and coauthor of the Stukent courseware “SEO: Search Strategy for the AI Era.” Scott has won multiple national awards for teaching excellence, curriculum innovation, student case competition coaching, and marketing education-related research. As a researcher and speaker, his work frequently focuses on digital marketing strategy and the evolution of marketing career preparation.
Radhika Duggal
Senior Vice President, Chief Marketing Officer, Major League Soccer and Soccer United MarketingRadhika Duggal joined Major League Soccer and Soccer United Marketing as SVP, Chief Marketing Officer in April, 2024. In this role, Duggal serves on the senior executive team at the League Office, leads the creation of MLS’ marketing strategy and programs, and drives the continued growth of the League’s global fanbase. Throughout her career, Duggal has led the design and execution of innovative brand strategies to drive awareness, consideration, conversion, and engagement through multi-channel marketing efforts as both a management consultant and in-house marketing executive.
Prior to MLS, Duggal was Chief Marketing Officer for the fintech and ecommerce company Super.com. Duggal’s vast experience also includes managing marketing functions at Fortune 100 companies like JP Morgan Chase and Pfizer, at startups, and as a management consultant at Deloitte. She holds an M.B.A. from Columbia University and a B.S. in Marketing and International Business from NYU. A resident of New York, Duggal is an Adjunct Assistant Professor at the New York University Stern School of Business and the author of Consumer Behavior: A Marketer’s Look into the Consumer Mind, a textbook used in more than 75 universities.
Nick Mattar, MBA
Digital Marketing Faculty / Founder and CEO, Wayne State University / Marketing 1080Nick began his journey in content marketing in high school, experimenting with his Myspace profile. Today, he teaches dgital imarketing at Wayne State University in Detroit and also has his own marketing consulting business. He holds an MBA from Wayne State University and a bachelor’s degree in English and Communications from the University of Michigan. Based in Southeast Michigan with his wife and two sons, Nick enjoys basketball and regularly shares digital marketing insights through his blog.
Jeff Larson, Ph.D.
Professor of Marketing, Brigham Young UniversityJeff Larson, Ph.D. Jeff Larson is a professor of marketing at Brigham Young University, where he has taught courses in marketing research, digital marketing, and marketing analytics since 2007. He earned his master’s degree in applied economics and his Ph.D. in marketing from the Wharton School of Business at the University of Pennsylvania. He is an author of Digital Marketing Essentials, a top-selling digital marketing textbook.
