Ready to turn attention into action? Join us for an insight-packed webinar that reveals how TV advertising drives real, measurable digital engagement—and how you can maximize every media dollar. We’ll unpack powerful findings from Spectrum Reach’s latest multiscreen research, “How TV Drives Web Engagement: Learnings from Multiscreen Attribution Insights.”
You’ll discover exactly how and when consumers respond after seeing an ad—thanks to groundbreaking deterministic attribution—and why certain programming, like sports, delivers up to 25% higher engagement. Plus, attendees will get actionable guidance on applying these attribution insights directly to their creative, unlocking new ways to drive stronger consumer response. You’ll leave ready to build smarter, more impactful campaigns that deliver across every screen.
You will learn:
- How to perfect your media mix to drive results.
- Unlock your optimal daypart for your target audience.
- The link between TV ad exposures and consumer action on digital devices.
- What is your sweet spot for frequency.
This webinar airs at 12 PM CT and will be available on-demand for six months after airing.
