This free event is now available for on-demand registration and access through December 30th, 2026. Once registered, the on-demand content will become available.
AI search is changing how buyers discover brands. If your content isn’t showing up in AI-generated answers, you’re losing visibility and missing opportunities to drive traffic and pipeline, even when your campaigns are strong.
For marketers, this shifts how content should be created, distributed, and measured. Visibility is no longer about rankings. Your brand needs to be cited, trusted, and surfaced when AI tools generate answers.
In this session, we’ll break down how press releases and earned media influence what AI surfaces, along with practical ways to adapt your strategy so your content shows up and drives impact in AI-powered search.
You’ll learn:
- How press releases and earned media drive visibility (and pipeline)
Why placements and mentions now influence more than awareness. - How to optimize content for discoverability
Simple, practical ways to structure and optimize press releases and campaign content so they’re credible and easy for AI engines to surface. - How Bulleit Group turned AI-optimized press releases into measurable revenue growth
Jimmy Kropelin
Team Lead, Agency & Channel Partnerships, NotifiedJimmy Kropelin is the Team Lead for Agency & Channel Partnerships Team at Notified, where he with agency, reseller, and other channel partner relationships. Working closely with agency leaders and communications teams, Jimmy is known for translating where AI search is headed into practical strategies that drive measurable results. He focuses on how press releases and earned media influence what AI tools surface, with expertise in GEO, AI citation tracking, and content frameworks built for discoverability. Jimmy brings a hands-on, partner-first perspective on how AI is reshaping visibility, distribution, and trust in communications. If there is one topic that will get him talking forever, it’s the important of Multi-Language content optimization.
Lisa Davis
VP of Marketing, NotifiedLisa Davis is Vice President of Marketing at Notified, where she leads growth marketing initiatives across the company’s public relations and investor relations portfolios. With more than 20 years of experience in B2B communications, she specializes in programs that drive revenue, customer retention and brand awareness. Lisa is recognized for building and leading high-performing teams and delivering measurable value through demand generation, digital campaigns and thought leadership. She loves a good basketball stat, all things Disney, and great copywriting.
Kyle Arteaga
Founder and CEO, The Bulleit GroupKyle Arteaga is founder and CEO of The Bulleit Group, a communications consultancy that helps companies improve visibility across media, search, AI platforms, and professional networks.
Since founding the firm in 2012, he has advised organizations including Google, LinkedIn, Bridgewater, Amazon (Zoox), and Procter & Gamble on strategic positioning, public relations, crisis communications, and other high-stakes communications initiatives.
An early advocate for AI in communications, Kyle published one of the industry’s first open-source generative AI frameworks and conducted the first third-party evaluation of how major wire services are ingested and cited by AI platforms.
