AI is absorbing the entry-level tasks that once taught new marketers the craft. The question is no longer whether the work is changing, but how the next generation builds judgment when the first rungs of the ladder are gone. This members-only panel puts the people living that question into one room and keeps the focus on what to do about it, not just the worry.
A recruiter, a marketing educator, and an early-career marketer talk candidly about where professional judgment comes from when AI handles the junior work. The conversation stays practical: what to hand to AI, what to protect as human reps, and how to build judgment when the work no longer builds it for you. Expect a real exchange rather than easy consensus. You leave with sharper questions, a clearer sense of what to do from your own seat, and a charge to carry into the year ahead.
This Panel is Exclusively for AMA Members
Speakers
Molly Soat
VP, Professional Development, American Marketing Association
(Panel Moderator)
Gabriela Salgado
Fuel Pricing Analyst II, 7-Eleven
Michael Pettiette
Fowler College of Business
San Diego State University
TBD
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.