New research from October 2026 analyzing more than 25,000 press releases and nearly 1 million AI citations across leading LLMs reveals what makes content discoverable, credible, and reusable by AI, and what marketers can do to increase the likelihood that their content is surfaced and cited.
This session unpacks the latest AI citation trends and turns them into a practical playbook that’s quick to implement and effective:
- What structural choices influence whether AI finds and cites your content
- Why originality, authority, and recency matter, and why owned and earned content are a power couple for better AI visibility
- How to optimize content for AI discovery while keeping it useful, credible, and engaging for your human audience
Webinar attendees will receive a copy of Written for People, Read by Machines and leave with a data-backed framework they can immediately apply to create content that works for two audiences: people and the AI systems increasingly shaping what they discover.
This webinar airs at 12 PM CST and will be available on-demand for six months after airing.
Erik Carlson
Chief Executive Officer, NotifiedErik Carlson is Chief Executive Officer at Notified. Under his leadership, the company is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the Equiniti organization.
Earlier in his career, he held leadership roles at PwC and IBM, where he managed complex projects across various industries and specialized in mergers and acquisitions, strategic finance and business transformation. He holds a Bachelor of Science in Business Administration with honors from Boston University.
