Artificial intelligence is reshaping not only how marketing work gets done, but which skills define a career and where professional value is created. This session helps AMA members explore what these shifts mean for their skills, their teams, and their futures.
Aligned with insights from AMA’s new State of Marketing Careers Report, this discussion focuses on the human skills that grow more valuable as AI advances, not just the pressures it creates. It is a chance to read the moment clearly rather than react to it.
This is a space to reflect, place yourself against the forces reshaping the field, and exchange perspectives with peers. You will leave with a clearer view of where you stand and one deliberate move to make next.
This Peer Exchange is Exclusively for AMA Members
Facilitator
Jen O’Brien
Director, Research and Innovation
American Marketing Association

Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.