Inter-office conflict is never easy, especially when entire teams feel undervalued or unappreciated. There’s long been a feud between sales and marketing, with teams feeling misaligned on priorities, timelines, and expectations. This disconnect can not only damage organizational performance but can also cause personal grievances that are hard to recover from.
In this members-only webinar, our panel of academic researchers and industry experts will explore the complex relationship and needs of both teams. We’ll discuss the key challenges facing the two departments and common ground for teams to unite on.
This Webinar is Exclusively for AMA Members
Speakers
Adam Rapp
Ralph & Luci Schey Professor of Sales
Executive Director, Schey Sales Centre
Ohio University
Michael Ahearne
Professor of Marketing and C.T. Bauer Chair in Marketing
Research Director, Stagner Sales Excellence Institute
University of Houston
Shannon Moffitt
Associate Director of Sales Development
SiriusXM Media
Julie Schnidman
Moderator
Vice President of Alliances
American Marketing Association
Are you an AMA Professional Certified Marketer®️? This webinar is worth 1 Continuing Education Unit (CEU) to maintain your PCM®️ certification.