Customers want two things from you: your product or service, and your trust. As technology is making it easier to share and access data, privacy is increasingly more important, but ultimately whose role is its protection?
In this members-only webinar, our panel of academic researchers and industry experts will explore marketing’s role in data privacy and compliance. We’ll discuss the key challenges facing marketers as it relates to data management, consumer privacy.
This Webinar is Exclusively for AMA Members
Speakers
Kristen Walker
Professor of Marketing
California State University Northridge
Beth Vallen
Professor, Marketing & Business Law
Villanova University
Cory Underwood
Senior Engineering Lead
Further
Matt Weingarden
Executive Vice President, Communities & Journals at American Marketing Association
Moderator