This free event is now available for on-demand registration and access through November 13, 2025. Once registered, the on-demand content will become available.
What really drives better inbox placement, opens, and clicks
There’s an art to writing emails people actually want to open, and a science to making sure they land in the inbox in the first place. In this clear, practical session, we’re bringing together two top minds in email marketing to help you master both.
Jay Schwedelson, world-renowned email marketing expert at the helm of the Guru Conference and the Do This, Not That podcast, and founder of SubjectLine.com, will show you the art—how to craft subject lines and content that stand out, drive engagement, and avoid the delete button.
Then John Peters, Deliverability Manager at Emma by Marigold, will uncover the science —everything going on behind the scenes that affects whether your emails even make it to the inbox. He’ll explain things like sender reputation, authentication, and new email rules from Gmail and Yahoo in plain English, so you know what to do (and what to avoid).
You’ll walk away with:
- A better understanding of how email delivery actually works
- Real-world tips for writing emails that get opened and clicked
- Simple steps to avoid the spam folder and improve results
Whether you’re sending for a franchise location, a university department, a nonprofit organization, or any organization with a growing email list – this session is for you.
Jay Schwedelson
Founder, SubjectLine.comJay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.
His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.
Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.
John Peters
Deliverability Manager, Emma by MarigoldDeliverability Manager, John Peters, has been with Marigold for over 10 years and has extensive expertise in email compliance and deliverability. He is passionate about helping marketers navigate the complexities of email deliverability and fostering a healthy email ecosystem that benefits both senders and recipients.
