Artificial intelligence is becoming part of everyday marketing work, but many teams are still figuring out what meaningful adoption actually looks like.
For many organizations, AI began with content generation because it was easy to access and test. But the bigger opportunity is not simply creating more output. It is using AI to improve how teams work, think, decide, collaborate, and adapt.
This members-only training explores how marketing leaders can help teams integrate AI more intentionally as workflows, expectations, and decision-making continue to evolve.
Participants will examine the difference between experimentation and operational integration, why workflow-first thinking matters more than tool-first thinking, and what organizations need to support more sustainable and consistent AI adoption across teams.
The content connects directly to AMA’s competencies around change readiness and critical thinking by focusing on:
- Adapting workflows and ways of working as AI becomes embedded into marketing operations
- Applying stronger judgment and evaluation practices to AI-assisted work
- Helping teams adopt AI more intentionally and consistently across different levels of readiness and experience
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This Training is Exclusively for AMA Members
