This free event is now available for on-demand registration and access through January 16th, 2027. Once registered, the on-demand content will become available.
Identifying in-market accounts is only half the work. The other half is having a play ready to run the moment the signal fires. This session gives you three specific plays, each built around a real buyer signal your accounts are already sending.
Join Amy Gabriel, Demand Generation Manager at ZoomInfo and Ashley Letendre, for a session built around three specific campaign plays, each matched to what your buyers are actively doing.
You will walk away with:
- How to identify competitor-using accounts showing migration signals and build a sequence that converts them
- The hiring and intent signals that indicate expansion opportunity inside your customer base and how to act before someone else does
- How to build a tiered ABM blitz around an event, from pre-event intent spikes to role-specific post-event follow-up
- How to match messaging to what target accounts are actively consuming and sequence activation so marketing and sales move on the same account at the same time
Ashley Letendre
Strategy Manager, Marketing | ZoomInfoAshley Letendre is a Strategy Manager at ZoomInfo specializing in account-based marketing strategy and go-to-market execution. She works closely with customers to develop data-driven ABM plays that connect sales and marketing, improve account engagement, and drive measurable business outcomes. She is passionate about helping organizations turn insights into impactful marketing strategies.
Amy Gabriel
Demand Generation Manager | ZoomInfoAmy Gabriel is a Demand Generation Manager at ZoomInfo specializing in B2B campaign strategy, pipeline acceleration, and data-driven program execution. Known for her growth mindset and commitment to continuous learning, she blends strategic thinking with hands-on execution to deliver real business impact.
