The “same old marketing” will no longer work in 2025. The marketers that hit their pipeline targets in the new year, will be the ones that break out of old habits, to create audience experiences that their audiences love.
In this session you will learn easy to implement tactics and strategies to re-imagine your webinar programs to more effectively engage, connect and ultimately convert prospects into customers.
You will learn how to:
- Create engaging webinar formats
- Personalize audience experiences
- Re-purpose webinars into new actionable content
- Build audiences through an on-demand strategy
It’s time to break out of old habits and drive real success in 2025.

Mark Bornstein
Vice President, Marketing and Chief Evangelist, ON24As VP, Marketing and Chief Evangelist for ON24, Mark brings over 20 years of marketing and account management experience with leading brands including Cisco, GE Access (now Avnet) and Compatible Systems. Mark is the world’s leading voice for webinar and; digital experience marketing and presents at conferences around the globe.