Assess Your Programs for Future AI-Readiness
Artificial Intelligence is rapidly reshaping the marketing profession, changing the skills employers expect from graduates and creating new opportunities for universities to enhance student employability.
Join the Digital Marketing Institute (DMI) and the American Marketing Association (AMA) for a practical discussion on how Higher Education institutions can prepare students for an AI-enabled workplace without requiring a complete curriculum redesign.
This session will provide educators with actionable insights, real-world examples and curriculum enhancement ideas that can be incorporated into existing marketing programmes to help graduates remain relevant, competitive and workforce-ready.
Webinar Agenda
- How AI is changing the marketing profession and employer expectations.
- The emerging skills graduates need to succeed in an AI-enabled workplace.
- Practical ways to incorporate AI into existing marketing programmes.
- Classroom-ready examples, activities and teaching approaches.
- Assessment ideas for developing AI literacy and critical thinking skills.
- The growing importance of analytics, AI agents, SEO, AEO and GEO.
- How universities can improve graduate employability through curriculum enhancement rather than curriculum replacement.
- Industry insights from DMI and AMA on future skills and workforce readiness.